The RACE: Outthink, Outlast, Outpace in an Age of Hyper-Change is a leadership playbook for thriving in today’s world of relentless disruption. Drawing on real-world lessons from her corporate career and later her entrepreneurial journey through multiple global crises, Munirah Looi introduces the *R.A.C.E. framework *— Resilience, Agility, Customer Centricity, and Employee Experience.

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“In a world where disruption has become the norm, Dato' Dr. Munirah Looi provides leaders with a timely and practical framework for not just surviving, but thriving. The R.A.C.E. model captures the essence of resilience and agility while keeping people and customers at the centre of business transformation. It is an insightful and actionable playbook that resonates with leaders across industries, and I commend Dato' Dr. Munirah Looi for distilling her entrepreneurial journey into such a valuable guide.”

Michael Go, Chairman and Non-Executive Director (Australia)

“As a seasoned and well-known entrepreneur who has weathered multiple economic cycles, Dato’ Munirah is well-placed to draw on her deep experience within the international and Malaysian corporate world to provide insights into effective business strategies and models. Having worked closely with her for several years, I know that her insights in this book would be relevant to all corporate leaders, whether they are entrepreneurs or managers.”

Datuk Wira Johan Rozali-Wathooth, Founder & CEO,
Bintang Capital Partners & Deputy Managing Director, AHAM Capital, Malaysia

"I’ve had the privilege of watching Dato’ Dr. Munirah’s journey as both a leader and an entrepreneur, and reading The R.A.C.E – Outthink, Outlast & Outpace felt like sitting down with her and hearing her wisdom firsthand. In today’s world of constant disruption, she translates her own lived journey into a practical and inspiring framework built on Resilience, Agility, Customer Centricity, and Employee Experience.

What really makes this book shine is the authenticity — the way she shares real stories of navigating crises, building strong cultures, and keeping people at the heart of business. It’s not just a framework, it’s a personal reflection of what it takes to lead with purpose. This is a book that every leader, CEO, and aspiring entrepreneur should read if they want to build organizations that not only survive change but use it as a platform to thrive."

Dr. Hazel Melanie Ramos,
Vice Provost (Teaching & Learning); Professor of Industrial/Organizational Psychology at University of Nottingham, Malaysia

"I find Munirah's R.A.C.E. framework both timely and highly relevant. The focus on Resilience, Agility, Customer Centricity, and Employee Experience reflects the core capabilities organizations must strengthen in today’s era of hyper-change. It is a model that invites reflection, not only as a set of concepts but as a practical guide for leaders who want to convert disruption into long-term advantage. I believe it is a worthy contribution to ongoing conversations about how businesses can outthink, outlast, and outpace in uncertain times"

Kjell Ake Lindqvist - President & CEO of Celemi International (Sweden)

"I’ve known Munirah for over 15 years and have seen her inclusive leadership in action at Brandt—what we call ‘shared leadership’. Her leadership style is the essential glue that allows R.A.C.E. to turn any company into a culture where employees want to stay because their voices are heard; where customers feel valued because employees genuinely care; and where resilience and agility lead to continuous learning and growth for both staff and clients. This is the kind of transformation every CEO desires and can achieve. Just ask for it. And read the book!"

Ernie Turner: President of LIM (Leadership in Motion) & Author - USA